SEO Myths That Should Die: # 4
Over the last few days, I’ve been digging up a few favorite SEO myths that just won’t die. It’s understandable that many are confused by today’s myth… Sheepishly, I have to admit that I only had it half-right too. Today’s candidate for the undertaker is:
The Specified Meta Description Is Always Used as the Snippet
The Snippet [...]
SEO Myths That Should Die: # 3
I’m continuing our efforts to kill off some pointless Search Engine Optimization myths that continue to hang on despite the best efforts of some of the industry’s most respected SEOs. Alas, even turkeys like today’s candidate for the electric chair are still breathing:
Meta Keywords Matter
The Meta Keywords tag was abused to death a long time [...]
SEO Myths That Should Die: # 2
Continuing our series of SEO myths that should die, today’s candidate is a good one:
Google PageRank is Related to Google Rankings
Google PageRank has held a special, yet misguided, place in the hearts of online marketers and businesses for a long time. While it may have been useful once long ago, that’s no longer the case. [...]
SEO Myths That Should Die: # 1
After recently encountering Stephan Spencer’s 36 SEO Myths That Won’t Die, But Need To, I thought that it I’d pick a few favorites and briefly discuss them in a series over the coming days. Today’s Death Row Candidate is:
Google Endorses SEO Firms
Yes, some incorrectly believe that Google endorses specific SEO firms (They Don’t). Google does [...]
SEO: Learn From Google’s Own Report Card
Interested in what Google actually looks at when evaluating a website? The recent SEO report card (PDF) that it issued on itself may offer businesses some insight into what the “Big G” really considers important. Focused on all of the Google properties (i.e. YouTube, GoogleMaps, Adwords, Google Reader, Blogger etc…), the report is broken down [...]
Website Content Basics: Recycle Your Content
Companies interested in improving the performance of their online marketing efforts always seem to struggle with the generation of content for their website or blog. This is totally unnecessary, since most firms are already sitting on a goldmine of valuable content. In my continuing series on website content basics, I’ll discuss how a little creative [...]
Web Design: Start With the Basics
Have you ever arrived at a visually stunning, interactive website only to bounce as soon as you determined that finding usable information was just about impossible? I have. That’s why I think that the DMNews’ article Designing a Web site that Captures Consumers was right on target: simplicity and ease of use are a critical [...]
Facebook Fan Page: My Trial by Fire
Facebook Fan Pages and Facebook marketing can be successfully used for a variety of businesses. Little did I know that when I first started working with Dinkum Interactive as a Sales Assistant I would be diving in with both feet. I’ve never written for a blog, let alone manage a Facebook Fan page, but after [...]
SEO Tool Review: Scribe for Wordpress
For those familiar with content development, Brian Clark is the well-known expert behind CopyBlogger. Recently, Brian teamed up with a talented crew to create a new SEO-focused tool for use by Wordpress fans.
Since Dinkum Interactive is a big Wordpress fan and uses the platform itself, I took a few moments to take Scribe for a [...]
Your Customer List: Low Hanging Fruit
What do Search Engine Optimization, Search Engine Advertising, Email and Social Media have in common? Beyond the obvious, most companies use one of these marketing methods to find customers and make sales. While these methods are arguably among the most efficient marketing methods to find new customers, many businesses overlook a resource that can be [...]
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