Search Engine Ranking Factors: What Really Matters
Keyword ranking factors have always been a subject of significant debate, which confuse many businesses as they attempt to optimize their websites to perform well for their chosen keywords. I recently encountered a great article on search engine ranking factors on SEOMoz.org that distilled the opinions of 72 high profile SEOs. I think this may [...]
Small Business Online Marketing Tips: Episode 1
Developing a website or diving into the world of online marketing can seem pretty daunting, especially to small businesses. Since many don’t have web designers on staff or the technical know-how, I thought that an occasional post highlighting resources that small businesses will find helpful in their online marketing efforts would be in order. Today’s [...]
Philadelphia Internet Strategy
Philadelphia because it lies south of New York. Many of the companies we speak to are just south as well when you ask them about their online strategy. As much as we hate to admit it there is still a serious issue of information lacking. The companies are lagging behind in knowledge.
What is your [...]
Did you optimize that press release?
To get it off my chest – first rule about using press releases – have something to say. Now if you are not optimizing your release, you may be wasting your time and money. Press releases can be distributed for free or for cost at hundreds of online sites, but they are worthless if [...]
15 minute SEO – Covering the basics
Those who know SEO understand that we can’t cover a whole lot in 15 minutes but there’s great value in at least understanding some of the basic concepts so that we can be more informed in our Web choices. The fabulous folks aver at Talance invited us to give a group presentation covering some of [...]
Keep them out of the Philadelphia online marketing scene
Time to call out a few companies for doing the wrong thing and I see I am not alone. Chris Silver Smith , Barry Schwartz, and Gabriel Goldenberg all agree with me or should I say I agree with them. It is about time the community spoke out more about these [...]
Not having analytics = driving with your eyes closed
SEOmoz has a report on Searchfest 2008.
I found this section to be most insightful.
About web analytics:
Analytics does not simply equal “reports”
Not having analytics = driving with your eyes closed
Search analytics = 5 step checkup:
phrases
page views
time on site
bounce rate
conversion
The time on site combined with the number of page views is the most useful data
Conversions are slightly [...]
Ask not what your search engine can do…
I’m a fan of the underdog. If I don’t have a vested interest in a football game, I’ll quietly go against the favorite because I like competition better. Ask.com has never been a big player but more of an innovator and have done some interesting things through the years. The concept of a user actually [...]
Usability Testing for SEO
I keep trying to like SecondLife. If you’re not familiar with it, go and check it out over at secondlife.com. A lot of marketers were touting this as the next big thing but I was never convinced. Corporate was getting involved, buying up property, hosting concerts, discussions. In any event, I tried it out again last [...]
Comparing Search Engines
It’s funny, we read through the statistics and pore through ours and client analytics but it never really dawns on us to do statistical comparisons across the major search engines (Google, MSN and Yahoo….and maybe Ask.com but rarely).
A post over at SEO Scoop offers a little data crunching in her comparison by looking at a [...]
About
Dinkum Interactive is a full-service Internet Marketing company based in Philadelphia, with clients around the world. Visit our website for all your Dinkum goodness.
