Philadelphia SEO Internet Marketing

SEO, PPC and Social Media Marketing

Online Marketing Interest Survey Results

Recently, we asked our readers to give us some feedback on what online marketing subjects they’re most interested in. After a couple weeks, here are the results:

Topic
Very Interested
Interested
Not Interested

Social Media
75%
25%
0%

Case Studies
57%
43%
0%

SEO Basics
50%
50%
0%

Pay Per Click
43%
43%
13%

Web Analytics
38%
50%
13%

Interviews
29%
71%
0%

Social Media – The Winner
Social media was the winner. Thankfully, we’ve be talking a lot about how smaller business can use [...]

Search Engine Ranking Factors: What Really Matters

Keyword ranking factors have always been a subject of significant debate, which confuse many businesses as they attempt to optimize their websites to perform well for their chosen keywords. I recently encountered a great article on search engine ranking factors on SEOMoz.org that distilled the opinions of 72 high profile SEOs. I think this may [...]

Small Business Online Marketing Tips: Episode 1

Developing a website or diving into the world of online marketing can seem pretty daunting, especially to small businesses. Since many don’t have web designers on staff or the technical know-how, I thought that an occasional post highlighting resources that small businesses will find helpful in their online marketing efforts would be in order. Today’s [...]

Educating the Consumer

I am a firm believer in education for education’s sake.  Learning is exciting and empowering, and educating myself on a topic allows me to ask the right questions, purchase the right product, or have interesting things to add to conversation.
Education is important for our customers as well.  I have always loved the Syms Clothing Store’s [...]

Online Marketing Fishbowl Reality Check

As one of the Principals and founders of Dinkum Interactive, I’m intimately familiar with online marketing and how companies can use it to improve their business. I constantly preach the benefits of online marketing to businesses and I work with a group of dedicated professionals that do the same. Sometimes, this traps me inside my [...]

Your Website is not a Showtime Rotisserie

Most of you should remember the whole “set it and forget it” slogan that was used in infomercials for the Showtime Rotisserie. This is fine for a Rotisserie, particularly if it is able to turn off automatically but it is rarely a good option for a website. We increasingly come across websites that simply sit [...]

SEO and Web Developers – A Working Arrangement

We don’t always see eye to eye (actually I tend to get a lot more rolling of eyes than anything else, particularly if I’m coming in to an existing web project) but lately, I’ve noticed that developers are really catching on to this whole SEO thing. More and more are prepared to work with us [...]

Shopping and SEO

Recently I was engaged in a search for some new outfits.  I received a post card advertising the opening of a clothing store in a soon to be upscale strip mall that is still mostly under construction and I decided to take a field trip to check it out.  The store was beautiful, modern and [...]

Local Business Listings: Good for SEO, Good for Business

One of the best things about the internet is the ability to generate a big return on a modest investment. While there are many tools and services that can help smaller businesses compete with the big boys, one of the most impactful is registering a location-based business in local business directories like Google Local, Yahoo [...]

Musings of an SEO Neophyte

I am a relative neophyte when it comes to SEO. Everyday, I am learning just a little bit more, as I work with people who have been in this business for a while and know the ropes. With every new thing that I learn, I also learn how much more there is that I don’t [...]

keep looking »