Philadelphia SEO Internet Marketing

SEO, PPC and Social Media Marketing

SEO Myths That Should Die: # 4

Over the last few days, I’ve been digging up a few favorite SEO myths that just won’t die. It’s understandable that many are confused by today’s myth… Sheepishly, I have to admit that I only had it half-right too. Today’s candidate for the undertaker is:
The Specified Meta Description Is Always Used as the Snippet
The Snippet [...]

SEO Myths That Should Die: # 3

I’m continuing our efforts to kill off some pointless Search Engine Optimization myths that continue to hang on despite the best efforts of some of the industry’s most respected SEOs. Alas, even turkeys like today’s candidate for the electric chair are still breathing:
Meta Keywords Matter
The Meta Keywords tag was abused to death a long time [...]

SEO Myths That Should Die: # 2

Continuing our series of SEO myths that should die, today’s candidate is a good one:
Google PageRank is Related to Google Rankings
Google PageRank has held a special, yet misguided, place in the hearts of online marketers and businesses for a long time. While it may have been useful once long ago, that’s no longer the case. [...]

SEO Myths That Should Die: # 1

After recently encountering Stephan Spencer’s 36 SEO Myths That Won’t Die, But Need To, I thought that it I’d pick a few favorites and briefly discuss them in a series over the coming days. Today’s Death Row Candidate is:
Google Endorses SEO Firms
Yes, some incorrectly believe that Google endorses specific SEO firms (They Don’t). Google does [...]

SEO: Learn From Google’s Own Report Card

Interested in what Google actually looks at when evaluating a website? The recent SEO report card (PDF) that it issued on itself may offer businesses some insight into what the “Big G” really considers important. Focused on all of the Google properties (i.e. YouTube, GoogleMaps, Adwords, Google Reader, Blogger etc…), the report is broken down [...]

Website Content Basics: Recycle Your Content

Companies interested in improving the performance of their online marketing efforts always seem to struggle with the generation of content for their website or blog. This is totally unnecessary, since most firms are already sitting on a goldmine of valuable content. In my continuing series on website content basics, I’ll discuss how a little creative [...]

Web Design: Start With the Basics

Have you ever arrived at a visually stunning, interactive website only to bounce as soon as you determined that finding usable information was just about impossible? I have. That’s why I think that the DMNews’ article Designing a Web site that Captures Consumers was right on target: simplicity and ease of use are a critical [...]

Facebook Fan Page: My Trial by Fire

Facebook Fan Pages and Facebook marketing can be successfully used for a variety of businesses. Little did I know that when I first started working with Dinkum Interactive as a Sales Assistant I would be diving in with both feet. I’ve never written for a blog, let alone manage a Facebook Fan page, but after [...]

Online Marketing Interest Survey Results

Recently, we asked our readers to give us some feedback on what online marketing subjects they’re most interested in. After a couple weeks, here are the results:

Topic
Very Interested
Interested
Not Interested

Social Media
75%
25%
0%

Case Studies
57%
43%
0%

SEO Basics
50%
50%
0%

Pay Per Click
43%
43%
13%

Web Analytics
38%
50%
13%

Interviews
29%
71%
0%

Social Media – The Winner
Social media was the winner. Thankfully, we’ve be talking a lot about how smaller business can use [...]

Search Engine Ranking Factors: What Really Matters

Keyword ranking factors have always been a subject of significant debate, which confuse many businesses as they attempt to optimize their websites to perform well for their chosen keywords. I recently encountered a great article on search engine ranking factors on SEOMoz.org that distilled the opinions of 72 high profile SEOs. I think this may [...]

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