Philadelphia SEO Internet Marketing

SEO, PPC and Social Media Marketing

Social Media Case Study Database Focuses on Real Results

Today, everyone interested in social media is understandably intent on finding concrete examples of how companies have used it to generate real sales. That’s why I was excited when I came across a recent episode of For Immediate Release interviewing Todd Maffin, creator of CaseStudiesOnline.com. The recently birthed social media case study database contains studies [...]

Milwaukee’s AJ Bombers Depends on Twitter

Hey, I was doing my thing last week when I saw a tweet from @julien (aka Julien Smith) that alerted me to a video Chris Brogan recently posted on his blog (For those into social media, I highly recommend it). In it Chris chatted with Joe Sorge, who discussed how his restaurant AJ Bombers has [...]

Twitter Reputation: Key Factors in Real Time Search

Since the introduction of Google’s Real Time search results, it’s been interesting to see what subjects are deemed worthy of receiving an embedded search box and whose tweets are included. While I haven’t deciphered all of the details, I recently found Econsultancy’s Google’s Real Time SEO Ranking Factors for Twitter, which discusses the subject as [...]

Rick’s New Glasses Social Media Project: What We Learned

In November, we used a seemingly routine occurrence as the keystone to a social media project. Rick Simmons, one of our illustrious leaders, needed new glasses and we felt compelled to help Rick out. After all, he needs it So we concocted a quick experiment to see what would happen, figuring that it [...]

10 Social Media Recommendations for Business

Social media can present a great opportunity for many small businesses, so when I recently prepared a presentation for the Entrepreneur’s Forum of Southern New Jersey I created 10 Social Media Recommendations for Business. Let me briefly touch on my thought process in developing these:

Businesses have limited resources, so I focused on getting the “biggest [...]

Social Media Without a Website?

Believe it or not, companies without a significant web presence can still use social media to promote their businesses. Of course, it’s preferable to have a website where those interested can get more information, but it’s not necessary. There are a number of ways that businesses can still participate and promote themselves. Here are a [...]

Stung by Social Media: The Story of Chloe and the Bees

I recently had a pet experience that made me look at social media in a different way. I thought I’d share it with you.
My dog Chloe is a fine dog and my trusted companion. I often work in our yard and she is constantly by my side; to be honest, it’s comforting having her there. [...]

Marketing with Twitter: Dos and Don’ts

SMX East, the big search marketing conference in New York City, produced a ton of interesting insights on a variety of topics, Twitter among them. After reading Rebecca Kelly’s post: SMX East: Twitter Marketing Tactics, I thought that I’d distill some of the advice into some simple dos and don’ts:
Do

Focus Long-Term
Converse
Have a Goal
Think About Others

Don’t

Spam
Be [...]

Fan Page Optimization: Facebook Search

Many businesses are interested in using Facebook to reach out to their customers and prospects, but simply don’t know where to start. Some “go for it” and dive in feet first, while others suffer from “paralysis by analysis.” Perhaps the best way to use Facebook may be a cross between the two: do some research, [...]

Twitter Insights: Business Opportunity?

Twitter has been a social media darling for a while now and many don’t know what to make of it. Some think that it’s a giant “time suck,” others think it’s the marketing tool of the future and still others don’t know what to think. I recently stumbled across a great post that offers some [...]

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