The Social Media “Proof” Issue
While I don’t really “do” Social Media, I’m a fan of it and see great benefits to it. One thing I keep seeing is the issue of Social Media ROI, or businesses trying to determine if Social Media is “worth it”. To me, and as we’ve mentioned in the past, that doesn’t seem to be [...]
Social Media isn’t for My Company…or Is It?
You can’t get away from it. Everybody has an opinion, expressed online and off, about social media and what it might, or might not, mean for your business.
Before getting into the how’s and why’s of tweeting, let’s first talk about the overall strategy of marketing. The biggest change in recent years is not only in [...]
Social Media Fear: Let It Go
Social media use by individuals and business is now commonplace, but companies of all sizes and types continue to fear it. Now that the dust has settled from the mad rush to jump on the bandwagon, it’s now time to let that fear go.
While it’s understandable that a business would be reluctant to consider using [...]
Facebook Fan Page: My Trial by Fire
Facebook Fan Pages and Facebook marketing can be successfully used for a variety of businesses. Little did I know that when I first started working with Dinkum Interactive as a Sales Assistant I would be diving in with both feet. I’ve never written for a blog, let alone manage a Facebook Fan page, but after [...]
Social Media Case Study Database Focuses on Real Results
Today, everyone interested in social media is understandably intent on finding concrete examples of how companies have used it to generate real sales. That’s why I was excited when I came across a recent episode of For Immediate Release interviewing Todd Maffin, creator of CaseStudiesOnline.com. The recently birthed social media case study database contains studies [...]
Milwaukee’s AJ Bombers Depends on Twitter
Hey, I was doing my thing last week when I saw a tweet from @julien (aka Julien Smith) that alerted me to a video Chris Brogan recently posted on his blog (For those into social media, I highly recommend it). In it Chris chatted with Joe Sorge, who discussed how his restaurant AJ Bombers has [...]
Twitter Reputation: Key Factors in Real Time Search
Since the introduction of Google’s Real Time search results, it’s been interesting to see what subjects are deemed worthy of receiving an embedded search box and whose tweets are included. While I haven’t deciphered all of the details, I recently found Econsultancy’s Google’s Real Time SEO Ranking Factors for Twitter, which discusses the subject as [...]
Rick’s New Glasses Social Media Project: What We Learned
In November, we used a seemingly routine occurrence as the keystone to a social media project. Rick Simmons, one of our illustrious leaders, needed new glasses and we felt compelled to help Rick out. After all, he needs it So we concocted a quick experiment to see what would happen, figuring that it [...]
10 Social Media Recommendations for Business
Social media can present a great opportunity for many small businesses, so when I recently prepared a presentation for the Entrepreneur’s Forum of Southern New Jersey I created 10 Social Media Recommendations for Business. Let me briefly touch on my thought process in developing these:
Businesses have limited resources, so I focused on getting the “biggest [...]
Social Media Without a Website?
Believe it or not, companies without a significant web presence can still use social media to promote their businesses. Of course, it’s preferable to have a website where those interested can get more information, but it’s not necessary. There are a number of ways that businesses can still participate and promote themselves. Here are a [...]
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