Social Media Case Study Database Focuses on Real Results
Today, everyone interested in social media is understandably intent on finding concrete examples of how companies have used it to generate real sales. That’s why I was excited when I came across a recent episode of For Immediate Release interviewing Todd Maffin, creator of CaseStudiesOnline.com. The recently birthed social media case study database contains studies [...]
Social Media Simply Explained
Have you ever encountered an explanation of something perceived to be complex that broke it down simply and effectively? Well, Lee LeFever and Common Craft regularly create videos that do exactly that. Perfect example: Social Media.
Check this out an tell us what you think:
For those unfamiliar with social media, did this make sense?
Bill Rowland
Will Foursquare Beat Twitter?
Foursquare is among the most fun and interesting mobile applications that you may not have heard of; in fact, it may give Twitter a run for its money. Like many new and shiny things, I set Foursquare aside until after the dust settled from last year’s launch, but after recently picking it up I’m impressed. [...]
Online Marketing Interest Survey Results
Recently, we asked our readers to give us some feedback on what online marketing subjects they’re most interested in. After a couple weeks, here are the results:
Topic
Very Interested
Interested
Not Interested
Social Media
75%
25%
0%
Case Studies
57%
43%
0%
SEO Basics
50%
50%
0%
Pay Per Click
43%
43%
13%
Web Analytics
38%
50%
13%
Interviews
29%
71%
0%
Social Media – The Winner
Social media was the winner. Thankfully, we’ve be talking a lot about how smaller business can use [...]
Twitter Tool Experiment: Buzzom
Twitter is among the most popular social media tools for connecting people. Over the last year, it has captured the imagination of individuals and businesses alike. Many people have found it to be an addictive way to meet new people as well as stay connected with friends and family, however businesses continue to struggle with [...]
Real Time Search: Implications for Business
Real Time Search has been a popular topic this year and after Google rolled it out last week interest in Real Time Search has piqued. Since it’s a hot topic, I thought that I’d briefly touch on What is Google Real Time Search? and What are the Implications for Businesses On the Web?
What is Google [...]
Search Marketing 101 for Lunch at Center City Proprietors
Recently, Dinkum Interactive’s own Rick Simmons had the opportunity to share with members of Philadelphia’s Center City Proprietor’s Association: Internet Marketing 101. As part of the organization’s regularly occurring Brown Bag Lunch Group, Rick offered some recommendations that any business would find valuable. Focused on providing real value to business, Rick touched on components of [...]
Social Media Success: Sage Software Earns a Fan
Sipping coffee last Saturday morning, I stumbled across a great example of how one company used Twitter to create a loyal fan and advocate.
I suppose that I could set up the story, but I’d prefer to let Andrew Yellis tell his own:
Sage is the Best Company Ever
There are a few points that I could make [...]
10 Social Media Recommendations for Business
Social media can present a great opportunity for many small businesses, so when I recently prepared a presentation for the Entrepreneur’s Forum of Southern New Jersey I created 10 Social Media Recommendations for Business. Let me briefly touch on my thought process in developing these:
Businesses have limited resources, so I focused on getting the “biggest [...]
Social Media for Small Business: EFSNJ Presentation
The Social Media for Small Business presentation promises to be a great event. For those that are attending the event, or just curious, I’ve made the presentation slides available here:
Using Social Media to Promote Your Business
Please contact me should you have any questions.
Bill Rowland


