Philadelphia SEO Internet Marketing

SEO, PPC and Social Media Marketing

Social Media isn’t for My Company…or Is It?

You can’t get away from it. Everybody has an opinion, expressed online and off, about social media and what it might, or might not, mean for your business.
Before getting into the how’s and why’s of tweeting, let’s first talk about the overall strategy of marketing. The biggest change in recent years is not only in [...]

Social Media Fear: Let It Go

Social media use by individuals and business is now commonplace, but companies of all sizes and types continue to fear it. Now that the dust has settled from the mad rush to jump on the bandwagon, it’s now time to let that fear go.
While it’s understandable that a business would be reluctant to consider using [...]

Facebook Fan Page: My Trial by Fire

Facebook Fan Pages and Facebook marketing can be successfully used for a variety of businesses. Little did I know that when I first started working with Dinkum Interactive as a Sales Assistant I would be diving in with both feet. I’ve never written for a blog, let alone manage a Facebook Fan page, but after [...]

Social Media Case Study Database Focuses on Real Results

Today, everyone interested in social media is understandably intent on finding concrete examples of how companies have used it to generate real sales. That’s why I was excited when I came across a recent episode of For Immediate Release interviewing Todd Maffin, creator of CaseStudiesOnline.com. The recently birthed social media case study database contains studies [...]

Social Media Simply Explained

Have you ever encountered an explanation of something perceived to be complex that broke it down simply and effectively? Well, Lee LeFever and Common Craft regularly create videos that do exactly that. Perfect example: Social Media.
Check this out an tell us what you think:

For those unfamiliar with social media, did this make sense?
Bill Rowland

Will Foursquare Beat Twitter?

Foursquare is among the most fun and interesting mobile applications that you may not have heard of; in fact, it may give Twitter a run for its money. Like many new and shiny things, I set Foursquare aside until after the dust settled from last year’s launch, but after recently picking it up I’m impressed. [...]

Online Marketing Interest Survey Results

Recently, we asked our readers to give us some feedback on what online marketing subjects they’re most interested in. After a couple weeks, here are the results:

Topic
Very Interested
Interested
Not Interested

Social Media
75%
25%
0%

Case Studies
57%
43%
0%

SEO Basics
50%
50%
0%

Pay Per Click
43%
43%
13%

Web Analytics
38%
50%
13%

Interviews
29%
71%
0%

Social Media – The Winner
Social media was the winner. Thankfully, we’ve be talking a lot about how smaller business can use [...]

Twitter Tool Experiment: Buzzom

Twitter is among the most popular social media tools for connecting people. Over the last year, it has captured the imagination of individuals and businesses alike. Many people have found it to be an addictive way to meet new people as well as stay connected with friends and family, however businesses continue to struggle with [...]

Real Time Search: Implications for Business

Real Time Search has been a popular topic this year and after Google rolled it out last week interest in Real Time Search has piqued. Since it’s a hot topic, I thought that I’d briefly touch on What is Google Real Time Search? and What are the Implications for Businesses On the Web?
What is Google [...]

Search Marketing 101 for Lunch at Center City Proprietors

Recently, Dinkum Interactive’s own Rick Simmons had the opportunity to share with members of Philadelphia’s Center City Proprietor’s Association: Internet Marketing 101. As part of the organization’s regularly occurring Brown Bag Lunch Group, Rick offered some recommendations that any business would find valuable. Focused on providing real value to business, Rick touched on components of [...]

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