Social Media Research – Just Do It!
Tamar Weinberg recently posted a blog on the 3 Golden Business Rules of Social Engagement. The 3rd rule stood out the most for me. Especially the following point “Influencer outreach may possibly be the most powerful outreach tactic that PR practitioners or marketers are laziest about.” But how do you find the influencers? How do [...]
What’s a Twitter Chat?
I’m nominally active on Twitter, using it only when I remember, but I’ve got Tweetdeck always on in the background which ever-so-subtly lets me know who’s doing what and how they’re doing it. Every once in a while some folks I follow will all of a sudden become very active, seemingly in a conversation and [...]
Reach out and touch Facebook, Twitter…
I attended 2 graduations in the past month. My daughter Ally graduated from James Madison University. My daughter Jill graduated from Springfield High School and will be attending Penn State main campus in the fall.
At the same I am trying to decide if I will be attending my high school reunion next month. The reunion [...]
Twitter: Monetization at Last?
Yesterday, Twitter finally gave us all an idea of how they intend to generate revenue: Promoted Tweets. While the social media darling had already made deals to license the its data stream to the likes of Google, Yahoo! and MSN, it appears that Promoted Tweets will enable businesses to insert themselves into the conversation stream.
Twitter [...]
Online Market Research: Helpful Tools
Recently, I was brainstorming with several small business owners for ideas on how to increase their sales. While the conversation touched on a variety of topics, we continually revisited the subject of market research. After some discussion, it became clear that they were woefully uninformed about the variety of low/no cost online tools that could [...]
Will Foursquare Beat Twitter?
Foursquare is among the most fun and interesting mobile applications that you may not have heard of; in fact, it may give Twitter a run for its money. Like many new and shiny things, I set Foursquare aside until after the dust settled from last year’s launch, but after recently picking it up I’m impressed. [...]
Milwaukee’s AJ Bombers Depends on Twitter
Hey, I was doing my thing last week when I saw a tweet from @julien (aka Julien Smith) that alerted me to a video Chris Brogan recently posted on his blog (For those into social media, I highly recommend it). In it Chris chatted with Joe Sorge, who discussed how his restaurant AJ Bombers has [...]
Twitter Tool Experiment: Buzzom
Twitter is among the most popular social media tools for connecting people. Over the last year, it has captured the imagination of individuals and businesses alike. Many people have found it to be an addictive way to meet new people as well as stay connected with friends and family, however businesses continue to struggle with [...]
Rick’s New Glasses Social Media Project: What We Learned
In November, we used a seemingly routine occurrence as the keystone to a social media project. Rick Simmons, one of our illustrious leaders, needed new glasses and we felt compelled to help Rick out. After all, he needs it So we concocted a quick experiment to see what would happen, figuring that it [...]
Social Media Project: Help Rick Pick His New Glasses
Social media is all about engaging people, but that’s often lost in the constant stream of new, shiny social media “objects.” Finding new and different ways to interact with clients and prospects can be a difficult challenge; that’s why we were stoked to find a new application that should help social media users more effectively [...]
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Dinkum Interactive is a full-service Internet Marketing company based in Philadelphia, with clients around the world. Visit our website for all your Dinkum goodness.
