Philadelphia SEO Internet Marketing

SEO, PPC and Social Media Marketing

Online Market Research: Helpful Tools

Recently, I was brainstorming with several small business owners for ideas on how to increase their sales. While the conversation touched on a variety of topics, we continually revisited the subject of market research. After some discussion, it became clear that they were woefully uninformed about the variety of low/no cost online tools that could [...]

Will Foursquare Beat Twitter?

Foursquare is among the most fun and interesting mobile applications that you may not have heard of; in fact, it may give Twitter a run for its money. Like many new and shiny things, I set Foursquare aside until after the dust settled from last year’s launch, but after recently picking it up I’m impressed. [...]

Milwaukee’s AJ Bombers Depends on Twitter

Hey, I was doing my thing last week when I saw a tweet from @julien (aka Julien Smith) that alerted me to a video Chris Brogan recently posted on his blog (For those into social media, I highly recommend it). In it Chris chatted with Joe Sorge, who discussed how his restaurant AJ Bombers has [...]

Twitter Tool Experiment: Buzzom

Twitter is among the most popular social media tools for connecting people. Over the last year, it has captured the imagination of individuals and businesses alike. Many people have found it to be an addictive way to meet new people as well as stay connected with friends and family, however businesses continue to struggle with [...]

Rick’s New Glasses Social Media Project: What We Learned

In November, we used a seemingly routine occurrence as the keystone to a social media project. Rick Simmons, one of our illustrious leaders, needed new glasses and we felt compelled to help Rick out. After all, he needs it So we concocted a quick experiment to see what would happen, figuring that it [...]

Social Media Project: Help Rick Pick His New Glasses

Social media is all about engaging people, but that’s often lost in the constant stream of new, shiny social media “objects.” Finding new and different ways to interact with clients and prospects can be a difficult challenge; that’s why we were stoked to find a new application that should help social media users more effectively [...]

Breaking News – Google and Twitter partnership

So after some speculation, Google has finally announced an official partnership with Twitter to provide tweets within search results. From the official Google blog:
..the next time you search for something that can be aided by a real-time observation, say, snow conditions at your favorite ski resort, you’ll find tweets from other users who are there [...]

Marketing with Twitter: Dos and Don’ts

SMX East, the big search marketing conference in New York City, produced a ton of interesting insights on a variety of topics, Twitter among them. After reading Rebecca Kelly’s post: SMX East: Twitter Marketing Tactics, I thought that I’d distill some of the advice into some simple dos and don’ts:
Do

Focus Long-Term
Converse
Have a Goal
Think About Others

Don’t

Spam
Be [...]

Twitter Insights: Business Opportunity?

Twitter has been a social media darling for a while now and many don’t know what to make of it. Some think that it’s a giant “time suck,” others think it’s the marketing tool of the future and still others don’t know what to think. I recently stumbled across a great post that offers some [...]

Let’s Agree to Disagree

In the social media sphere in which I travel, I have noticed that many of the tweets and blog comments that I read are rousing duplicates of the previous tweet, or enthusiastic agreement with the blog post being commented upon.  Being more of a ‘lurker’ than a participant, I filed this observation away for [...]

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