Twitter Insights: Business Opportunity?
Twitter has been a social media darling for a while now and many don’t know what to make of it. Some think that it’s a giant “time suck,” others think it’s the marketing tool of the future and still others don’t know what to think. I recently stumbled across a great post that offers some [...]
Let’s Agree to Disagree
In the social media sphere in which I travel, I have noticed that many of the tweets and blog comments that I read are rousing duplicates of the previous tweet, or enthusiastic agreement with the blog post being commented upon. Being more of a ‘lurker’ than a participant, I filed this observation away for [...]
Twitter Geocoding: How Will It Help Your Business?
I’ve always been enamored with the use of location-aware services, like GPS. In my opinion, they will be a game-changer for small business. That’s why I was really interested to hear that Twitter will be adding geo-code information to Tweets.
What does this mean? Conceivably, businesses will now be able to focus on Twitter users in [...]
A Social Media Success Story
During last night’s Philadelphia Social Media Club, I heard a great small business social media success story. I’ll try to repeat it without butchering it too badly and suggest several factors that were keys to this success story…
Briefly, a four-unit restaurant chain located in the Midwest implemented a social media campaign that resulted in a [...]
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