Philadelphia SEO Internet Marketing

Understanding the big idea behind social media marketing is crucial because it gives you the building blocks you require for guidelines and procedures which drive action.Let’s begin with a brief introduction to social media along with an analogy which explains how social media marketing should ideally work for any website.

An Introduction to Social Media: What is it?

The meaning of the term ’social media’ can be derived if we examine both of the words which constitute it. Media generally refers to advertising and the communication of ideas or information through publications/channels. Social implies the interaction of individuals within a group or community.

Social media is made up of user-driven websites that are usually centered around a specific focus (Digg = news) or feature (del.icio.us = bookmarking). Sometimes, the community itself is the main attraction (Facebook and Myspace = networking).

Think of these social media channels as funnels, pipes with a wide conical mouth and a narrow stem. The purpose of a funnel is simple: to enable liquid or substances to flow into containers with a small opening. They facilitate access and movement.

Your website is the container. Most visitors enter through the wide topical lens of social media channels and exit them to reach your narrow-focus website. Example: someone searches Youtube for yoga videos, finds an original video you uploaded and notice the URL to your yoga site. They click through and visit your site.

Apart from the proverbial purpose of getting traffic and attention for your website. Social media marketing also involves the process of promoting and spreading ideas among targeted audiences. SMM can also be used as a calculated tactic to nurture feelings or goodwill towards a specific event/website or business.

Remember this well: social media marketing is not merely about hitting the frontpage of Digg or any other social news website. It is a strategic and methodical process to establish your influence, reputation and brand within communities of potential customers, readers or supporters.

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